Corn tortillas are a fundamental source of nutrition for Mexican families. Given the importance of the corn tortilla market, it has come under the scrutiny of several authorities, including the Attorney General for Consumer Protection (PROFECO) and the former Federal Competition Commission (CFC). (1) For example, in February 2016 PROFECO suspended three corn tortilla retailers from Hermosillo, Sonora, for increasing their prices to up to Ps24 (approximately $1.3) a kilo for no justifiable reason.